The Chilean’s number seven shirt has already been a massive hit, with the club moves three times as the previous January transfer record.
Alexis Sanchez shirts Sales smashed the previous Manchester United record after his January arrival, executive vice-chair Ed Woodward has revealed.
As Woodward explained on Thursday: “Alexis Sanchez has set a new January signing record in terms of shirt sales, three times the previous record.”
he added that the Sanchez-Mkhitaryan swap captured the imagination of supporters across the internet like never before too and which has a great impact to the clubs.
“This sales generated some interesting social media stats,” Woodward said. “It was the biggest United post on Instagram with two million likes and comments, the most shared United Facebook post ever, the most retweeted United post ever, and the hashtag #Alexis7 was the number one trending topic on Twitter worldwide.
“To put that into context, the announcement posts generated 75 per cent more interactions than the announcement of the sale of the world’s most-expensive player last summer when Neymar moved from Barcelona to Paris Saint-Germain.”
There was also good news for the entirety of the Premier League, with the United chief explaining that the English top flight continues to grow as a broadcasting giant.